Selected work

From government systems to AI products & e‑commerce growth.

Platforms, company websites, commerce and public-sector work. Open any project for the full case study.

Platform
Creator Commerce · 2026
TAP by Haluan: The creator operating layer for affiliate commerce
A creator portal with an extra-commission brand catalog, campaign links and sample requests for TikTok Shop and Shopee.
3D Animation Series
Government · Public Communication · 2023-2024
BP Batam Animated Series: A 3D animated series that tells the story of how Batam was built
Two 3D animated episodes explaining Batam's development, from 1971 to the city's next projects
Company Website
Healthcare · Dermatology & Aesthetics · 2026
DNI Clinic: a short path from treatment to consultation
Bilingual website for a doctor-led dermatology clinic group in Bali
Learning Platform
Education · Online Learning · 2025
Jago Akademi: six learning products behind one front door
Learning platform site for courses, events, and a corporate LMS
Government Portal
Government · Free Trade Zone · 2026
Sekretariat Dewan Kawasan: an investor-first portal for Bintan and Karimun
Bilingual investment portal for the Bintan and Karimun free trade zone
E-Commerce Site
Manufacturing · Music Gear · 2026
BOXXCASE: one workshop, four brands, one checkout
Bilingual brand site and online store for a Jakarta hardcase maker
AI System
Creator Commerce · HR · 2026
HHA (Haluan HR Agent): Agentic AI for HR operations
An AI-powered HRIS built around the idea of '1 approver, 0 operators': agents that run recruitment, onboarding and daily…
Web App
Health · Personal Wellness · 2026
BioLife Personal: Body, lab and lifestyle data turned into one explainable health profile
Personal health web app that turns lab and body data into a 30-day plan
Interior Design & Fit-out
Technology · Education · 2022-2023
Infinite Studios Learning Hub: A training floor designed, visualised and fitted out at Nongsa Digital Park
Interior design, 3D visualisation and fit-out for a digital academy space in Batam
Campaign & Event Production
Education · Government Program · 2022
Wirausaha Merdeka Polibatam: Campaign, event production and mentoring for a national entrepreneurship program
Identity, posters, event production and livestream for the Wirausaha Merdeka program at Polibatam
Platform
AI · Creator · 2026
Hazl: An AI creator ecosystem
An AI creator ecosystem with end-to-end testing of brand and creator flows, and an AI creator community on Discord, WhatsApp and…
Company Website
Retail · Shopping Mall · 2026
Basko City Mall: a visitor guide for Padang's newest mall
Bilingual mall website with tenant categories, floor guide, and events
Group Website
Health & Wellness · Marketing Services · 2026
Culturo Group: Two business units explained as one wellness ecosystem
Bilingual group website linking Culturo Bio and Culturo Marketing
Service & Booking Website
Business Services · Virtual & Serviced Office · 2026
Menara Office: Office services, locations and booking on one bilingual site
Bilingual site for virtual offices, serviced offices and meeting rooms
Company Website
Water Utilities · Training & Consulting · 2026
Indonesia Water Academy: a clear front door for water-sector training
Bilingual site for a training and consulting academy in water supply
Government System
Government · Industry · 2023
SIRAPI: An industrial supply-chain information system
Business matching and supply-chain partnership between small and large industries, built with the Riau Islands Industry & Trade…
Government Portal
Government · Cooperatives & SMEs · 2026
Diskop UKM Kepri: one official home for SME services
Official website for the Riau Islands cooperatives and SME agency
Company Website
Consulting · Sustainability & Partnerships · 2026
Partnership-ID: A partnership consultancy's method, case work and training on one site
Bilingual site for an Indonesian cross-sector partnership consultancy
Company Website
Professional Services · Business Licensing · 2026
Pakar Izin: Business licensing laid out as two clear paths and four steps
Company website for a one-stop business licensing consultancy in Jakarta
Company Website
Engineering · IT & OT System Integration · 2026
Multi Mitra Guna: One bilingual site for a multi-unit engineering integrator
Bilingual company site for a Batam IT and OT system integrator
Web App Prototype
Logistics · Freight Forwarding · 2026
Menara Logistics: Freight services and self-service shipping tools on one company site
Concept build: logistics company site with tracking, quotes and booking
Booking Site
Transport · Car Rental · 2026
Valeo Rental: Car rental in Batam, booked from the catalog straight to WhatsApp
Bilingual car rental site with a priced fleet catalog and WhatsApp booking
Product Catalogue
Maritime · Shipyard Equipment Supply · 2026
Oceania Prima Sejati: A shipyard equipment catalogue that ends in a WhatsApp quote
Trilingual product catalogue and quote list for a Batam shipyard supplier
Company Website
Trading · Supply · Consulting · 2026
Mitra Ananta Jaya: A trading and supply company with a clear proposal path
Corporate site for a Jakarta trading, supply and consulting company
Company Website
Trading · Business Consulting · 2025
Pusat Perdagangan Batam: A bilingual front door for trading and business consulting
Company site for a Batam general trading and consulting firm
Company Website
Engineering · EPC & Fabrication · 2025
Lancang Kuning Sukses: An EPC contractor's site built around services and certifications
Company website for a Batam EPC and fabrication contractor
Company Website
Construction · Fabrication · Event Organizing · 2023
Thesko Group: A group website that holds construction, fabrication and events together
Holding company site for a Batam construction and events group
DashboardHDA GO Dashboard
Dashboard
Local Commerce · 2026
HDA GO Dashboard: A command center for creators and campaigns
A creator and campaign command center with multiple user roles, Google Sheets sync, OCR receipt verification and auto-leveling,…
Product
Industrial · 2021-2026
Deva-SMT: Visitor management for industrial sites
Visitor management software for industrial sites, later reworked with a full PRD, system architecture and sprint plan.
BusinessHaluan Digital Agency
Business
Creator Commerce · 2025
Haluan Digital Agency: Scaling creator commerce into a category leader
Built and led a creator-commerce agency that connects brands with creators for affiliate, short-video and live commerce, ranked…
Company Profile
Industrial · Construction · 2022-2024
Company Profile Design: Print and PDF company profiles for industrial and construction firms
Four company profiles for engineering, glass and aluminium, industrial supply and ready-mix concrete companies
Logo Design
Multi-sector · 2021-2025
Logo Design Collection: Brand marks for property, construction, government and education clients
Logos for LAKU Properti, Madana Land, Bumi Sumatera Sinergi, SIRAPI, PINFEST, SIMASKOT and more
Print Design
Retail · Holding · 2024-2025
Executive Business Cards: Business cards for a shopping mall and a holding group
Two-sided executive cards for Basko City Mall and Thesko Group
Brand Identity
Food & Beverage · 2022
Ankara Coffee & Eatery: A peacock line mark for a coffee and eatery brand
Logo design and signage concept in navy and gold
Packaging Design
Food & Beverage · 2021-2025
Loop & Else: Cup packaging with a line that makes people smile
Hot and cold cup design for a coffee and pastry brand
Brand Identity
Retail · Kids · 2021-2025
Babyqu Kids Shop: A soft, rounded wordmark for a children's store
Logo in two colourways applied to a canvas tote
Logo & Signage
Education · 2021-2025
SMK Canggih 4.0: A program mark for an IoT and digital industry track
Logo with acrylic and neon box signage
Social Media Design
Services · 2021-2025
Social Media Content: Feed series and carousels for local service businesses
A device-by-device campaign for a Batam computer service and project insight carousels

From government systems to AI products & e‑commerce growth.

All projects

TAP by Haluan: The creator operating layer for affiliate commerce

BP Batam Animated Series: A 3D animated series that tells the story of how Batam was built

DNI Clinic: a short path from treatment to consultation

Jago Akademi: six learning products behind one front door

Sekretariat Dewan Kawasan: an investor-first portal for Bintan and Karimun

BOXXCASE: one workshop, four brands, one checkout

HHA (Haluan HR Agent): Agentic AI for HR operations

BioLife Personal: Body, lab and lifestyle data turned into one explainable health profile

Infinite Studios Learning Hub: A training floor designed, visualised and fitted out at Nongsa Digital Park

Wirausaha Merdeka Polibatam: Campaign, event production and mentoring for a national entrepreneurship program

Hazl: An AI creator ecosystem

Basko City Mall: a visitor guide for Padang's newest mall

Culturo Group: Two business units explained as one wellness ecosystem

Menara Office: Office services, locations and booking on one bilingual site

Indonesia Water Academy: a clear front door for water-sector training

SIRAPI: An industrial supply-chain information system

Diskop UKM Kepri: one official home for SME services

Partnership-ID: A partnership consultancy's method, case work and training on one site

Pakar Izin: Business licensing laid out as two clear paths and four steps

Multi Mitra Guna: One bilingual site for a multi-unit engineering integrator

Menara Logistics: Freight services and self-service shipping tools on one company site

Valeo Rental: Car rental in Batam, booked from the catalog straight to WhatsApp

Oceania Prima Sejati: A shipyard equipment catalogue that ends in a WhatsApp quote

Mitra Ananta Jaya: A trading and supply company with a clear proposal path

Pusat Perdagangan Batam: A bilingual front door for trading and business consulting

Lancang Kuning Sukses: An EPC contractor's site built around services and certifications

Thesko Group: A group website that holds construction, fabrication and events together

HDA GO Dashboard: A command center for creators and campaigns

Deva-SMT: Visitor management for industrial sites

Haluan Digital Agency: Scaling creator commerce into a category leader

Company Profile Design: Print and PDF company profiles for industrial and construction firms

Logo Design Collection: Brand marks for property, construction, government and education clients

Executive Business Cards: Business cards for a shopping mall and a holding group

Ankara Coffee & Eatery: A peacock line mark for a coffee and eatery brand

Loop & Else: Cup packaging with a line that makes people smile

Babyqu Kids Shop: A soft, rounded wordmark for a children's store

SMK Canggih 4.0: A program mark for an IoT and digital industry track

Social Media Content: Feed series and carousels for local service businesses