Case study · Social Media Design
Social Media Content: Feed series and carousels for local service businesses
A device-by-device campaign for a Batam computer service and project insight carousels
- Client
- Lapmodo and project clients
- Year
- 2021-2025
- Sector
- Services
A feed campaign for Lapmodo, a computer and laptop service in Batam, plus carousel posts that document client projects.
Context
Small service businesses in Batam rely on Instagram to show what they fix and how to reach them. Lapmodo services Windows PCs, laptops, iMacs and MacBooks.
The challenge
Service businesses often post random photos with no consistent look, so the feed does not tell new visitors what the business actually does.
- One post per service
- Consistent layout across the feed
- Contact details on every post
Approach
How it came together.
- 01
Made one post per device
Service Komputer, Service Laptop, Service iMac and Service MacBook each get a post, so the feed reads like a service menu.
- 02
Fixed a template
The platform logo top left, a teal service label, a short promise and the same contact footer keep the series recognisable.
- 03
Used carousels for project stories
Project insight carousels show the team and the work on site, for example a manpower supply project.
Gallery
Lapmodo service campaign
A feed series for a computer and laptop service in Batam, one device per post.
Project insight carousel
Carousel slides documenting a manpower supply project.
What was delivered
- Four-post service campaign
- Project insight carousels
What changed
- The feed explains the services at a glance
- Every post carries the same contact details
