Case study · Platform
TAP by Haluan: The creator operating layer for affiliate commerce
- Client
- Haluan Digital Network
- Year
- 2026
- Sector
- Creator Commerce
A creator portal with an extra-commission brand catalog, campaign links and sample requests for TikTok Shop and Shopee.
Context
Haluan connects brands with a large network of creators for affiliate, short-video and live commerce. Coordinating catalogs, campaigns and sample logistics by hand did not scale.
The challenge
Creators and brand managers juggled catalogs, commissions, campaign links and sample requests across spreadsheets and chats, with no single place to operate.
- Scattered brand catalogs
- Manual commission tracking
- No central campaign hub
- Slow sample-request handling
My role
- Product ownership
- Redesign & product strategy
- Information architecture
- Flow design
Approach
How it came together.
- 01
Treated the portal as the 'operating layer' creators live in, not just a catalog.
- 02
Prioritized the flows that move GMV: find a brand, grab a campaign link, request a sample.
- 03
Designed extra-commission surfacing so creators always see the best opportunities first.
Architecture
A Next.js portal over Supabase, structured around brand catalogs, campaign links and sample-request workflows that map to TikTok Shop and Shopee.
What changed
- Creators operate campaigns from one portal
- Brand catalogs and samples centralized
- A scalable base for affiliate growth
Full page
Hover the window, or focus it with the keyboard, to scroll through the whole page. On touch screens, scroll inside it.
Redesigning a live product means every decision is a trade-off against what creators already depend on.
