Case study · Company Website
Mitra Ananta Jaya: A trading and supply company with a clear proposal path
Corporate site for a Jakarta trading, supply and consulting company
- Client
- PT Mitra Ananta Jaya
- Year
- 2026
- Sector
- Trading · Supply · Consulting
A corporate website for PT Mitra Ananta Jaya, a South Jakarta company offering trading and supply, IT services and management consulting. The page is built to move business buyers toward one action: requesting a business proposal.
Context
PT Mitra Ananta Jaya is based in Mampang Prapatan, South Jakarta, and describes its work as trading and supply solutions delivered through distribution and long-term partnerships. Its services span three areas: IT and computer services, contract and fee based trading of various goods, and management consulting including business brokerage. The company frames its value around structured trading processes, supply coordination and transparent execution.
The challenge
A company that offers trading, IT support and consulting at once can look unfocused to a procurement buyer. The site had to present three unrelated service lines without diluting the core trading and supply message. Buyers in this space usually want a proposal rather than a checkout, so the page needed one consistent next step. It also had to feel credible to corporate visitors who judge a supplier partly on presentation.
- One call to action across the page
- Three services in a consistent format
- Positioning summed up in four phrases
- Corporate look for procurement audiences
Approach
How it came together.
- 01
Put the proposal request in the hero
The hero pairs a serif headline about trading and supply with a single Request a Business Proposal button. The same button returns mid-page after the reliability section, so the action is always close by.
- 02
Compressed the positioning into one strip
A light blue band under the hero lists what sets the company apart: transparent processes, trusted partnerships, scalable growth and trusted expertise. Visitors get the pitch in one line before reading any detail.
- 03
Gave each service the same card structure
IT and Computer Services, Trade of Various Goods and Management Consulting each sit in a card with an icon, three checklist points and a Learn More link. The shared format keeps three different businesses readable side by side.
- 04
Explained the operating model in three short blocks
The about section splits into Our Focus, Our Approach and Our Experience, each a short paragraph. This answers how the company works before a buyer has to ask.
- 05
Closed with a direct contact block
The page ends with a Change Starts With a Conversation section listing the office address, phone and email together. A Contact Us button also stays in the header.
What was delivered
- English corporate website
- Hero with business proposal call-to-action
- Positioning strip
- Three service cards with detail links
- About section with focus, approach and experience
- Contact section with address, phone and email
What changed
- Buyers can see all three service lines in one scroll
- Every section points to the same proposal request
- The company has a corporate-grade page to share with prospects
- Contact details are available without leaving the homepage
Full page
Hover the window, or focus it with the keyboard, to scroll through the whole page. On touch screens, scroll inside it.
